Letter to Microsoft

Dear Microsoft,

Your recent purchase of Nokia has me wondering. What are you doing?

Hardware is not your forte'. Phone is also a challenge for you...and yet, here you are buying a phone company already having challenges. I understand you may be approaching the phone market much like Apple does where they own the hardware and software on the phone. The problem is, you are already missing out on market share. Blackberry even has more market share than you do and they are for sale and bankrupt. source

Nonetheless Microsoft, you really should make your people focus on what you all do best. Software. If you want the chunk of the mobile market, make software for the mobile platforms instead of trying to compete against them. Market your application interoperability with Apple, Android, etc.

Don't get stuck in the cloud. Although the cloud has been marketed as more and more secure, it is still not as secure as on-premise. Many companies, governments, and educational institutions will not move to the cloud no matter how much you tell them you love them. So when you are marketing products abilities like SharePoint, quit marketing only the Office 365 version and show on-premise. Show us how we can bring Yammer on-premise instead of hybrid. Newsgator provides me this option already.

I understand that not everything Microsoft does with hardware is a failure. Xbox is the exception instead of the rule. But instead of taking time, energy, and resources and focusing on making the competitor, use the platforms to deliver new, innovative SOFTWARE for the masses. Make doing business better on all mobile devices for all business platforms ranging from on-premise with Android phones, to Cloud-based with Apple phones.

Last but not least, make my PC work better. Windows 8 was not great. From a user experience, I understand that you wanted to have backward compatibility. Honestly, you either should have kept everything on the desktop, or dropped the desktop and moved everything into the modern UI. Just make the modern UI the operating system and help the software developers transition.

Please Microsoft, just be a software company. Keep it simple.

Regards,

John

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